Released on = July 5, 2007, 10:19 am

Press Release Author = Propeller Communications

Industry =

Press Release Summary = Cake, the market leader in brand entertainment, has
developed a digital campaign for Air New Zealand and Tourism New Zealand aimed at
broadening perceptions of the country, beyond its spectacular landscapes, among
savvy young British travellers.

Press Release Body = The campaign, called 'New Zeal AND .' features a new website
(at www.newzeal-and.co.uk) highlighting the energetic contemporary urban scene in
the country and includes interactive city guides and Kiwi celebrities' tips on where
to go and what to do.

Launching this week, the campaign also features a blog on the latest trends in New
Zealand and a MySpace profile allowing people to share experiences of the country.
In addition, visitors have the opportunity to share their 'New Zeal' and win an Air
New Zealand Holiday Experience to New Zealand worth £5,000. Users will be invited to
submit inspiring photos, videos and words reflecting what New Zealand means to them.


This is the first time that Cake has worked with Air New Zealand and Tourism New
Zealand. Cake's Head of Digital Simone Day, said: "New Zealand is not just a far off
country with breathtaking scenery. It's also a country with a unique contemporary
arts culture, great food and wine, internationally acclaimed fashion and design
talent and exciting 'urban' adventure activities. Cake is delighted to be working
with Air New Zealand and Tourism New Zealand to bring these aspects to people's
attention."

Commenting on the new campaign, Scott Carr, Air New Zealand's European general
manager said it was an exciting development for the airline.

"The blogging and presence of Myspace components are firsts for us and we see them
as vital to create talkability and buzz around the great contemporary culture that
New Zealand has to offer. New Zealand is already a hugely popular destination for
British travellers and for many of them, their first real taste of New Zealand is
when they get onboard one of our aircraft in London where they get to try the best
New Zealand has to offer from great wines, fresh food, great films and music. This
new website complements our flying experience very well and will certainly ensure
that even more people consider New Zealand as a fresh and exciting holiday choice."

Barry Eddington, Regional Manager UK/Europe/Gulf Countries for Tourism New Zealand
agrees. "New Zealand is well known for it's fantastic scenery, but we are eager for
people to know more about our exciting, vibrant, contemporary culture. New
Zealand's a great place for younger travellers offering an endless choice of
experiences".



Web Site = http://

Contact Details = For further information contact:
Georgina Lipscomb at Propeller Communications
Tel: +44 (0)870 066 4608
Email: georgina.lipscomb@propellercom.com